License Global's Influentials 2019: The Disruptors

In this special edition of License Global, we pay tribute to those who have shaken up brand licensing with our annual report, The Influentials. This year, we honor those who have taken the road less traveled or made bold choices that have left a lasting impact on the business of brand licensing. The issue also features must-read insights on the 90-year history of Betty Boop, the rapid global expansion of Line Friends and a look back at the top retail activations of the year.
 

Line Friends: Building a Brand with Genuine Character

Line Friends brought the character craze to new heights by taking its family of designs from digital messaging stickers to the world of licensing.
 

Betty Boop: An Unabashed Iconoclast Celebrates 90 Years

Betty Boop, the pillar of panache and pizzazz, continues to enthrall and entice on a global scale 90 years after her official debut.
 

Trolls: 60 Years of Good Vibes

Trolls have been a part of people's childhood for generations. Universal Brand Development shares how the brand became a lasting part of pop culture.

2019's Top Retail Activations

From bath bomb pop-ups to the return of an iconic toy store, retail’s epic transformation continued in 2019 with consumer-changing habits.
 
 
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